From booking a cab to ordering from Amazon, digitization has influenced the experience of customers while ensuring speed, quality, flexibility and efficiency.
There is a paradigm shift in customer’s communication and behavior patterns with:
Technology has evolved to understand customers and serve them better and not just answer their queries but observe, analyze and anticipate. On the other hand, OTT players have revolutionized the customer experience by leveraging the scope of digital technologies.
Sterlite Tech’s Digital Commerce & Customer Management (DCCM) is a platform for CSPs to digitize the end-to-end customer engagement processes including selling, monetization and self-care. Spanning across multiple touch-points, channels and devices, DCCM is a customer-centric platform geared to improve the CSP’s operational efficiency by automating the end-to-end back-office operations.